On Press: 2012 Trade Releases

This week Max is working hard and printing all of the upcoming trade releases for 2012. Along with Eunice's and Anna's fun and beautiful new designs,  we have an armful of great new cards from our friends and favorite designers: Esther Aarts Lab Partners, and Julia Rothman.

On Press: Dinosaurs--Trimming and Packaging

This week On Press we show the final steps in the process of creating Hello!Lucky's birthday card, "Dinosaurs." This sweet card was designed by Julia Rothman for Hello!Lucky. Max trims them down on the guillotine and folds a few to make sure each cut is perfect. Then each card is folded by hand, packaged, and bundled in packs of six.

On Press: Dinosaurs--Printing and Scoring

Finally! This week our 'On Press' video shows Max in the final stages of this three part series chronicling the making of a letterpress greeting card. Here he's at his windmill printing and scoring Julia Rothman's "Dinosaurs" birthday card design. Scoring, also called creasing, helps prevent the paper from cracking, and it also makes the cards easier to fold.

On Press: Dinosaurs--Paper Cutter.

Here is the next installment in the series of videos on the production of our “Dinosaurs” birthday card designed by Julia Rothman. Max is now cutting down large parent sheets into smaller sheets to be printed on.

On Press: Dinosaurs--Paper Cutter from Hello!Lucky on Vimeo.