Holiday Sale & Open House! This Sunday!

Just a reminder that this Sunday is our big open house and holiday sale! We have so many fun things going on including letterpress demos - where people can crank their own holiday card, a huge sale on holiday cards and gifts, and three limited edition letterpress prints we designed just for the occasion! We're just showing you these two - you'll need to come see us to check out the third print!

We're so excited about these prints, hand drawn by Eunice and masterfully letterpressed with split fountain by James. We only printed 50 of each so be sure to come early and buy one!

Visit us at 977 Howard Street (btw 5th & 6th) in San Francisco. Our doors will be open from 11:30am - 2pm. Email info@hellolucky.com with questions.

On Press: Overprinting

For this year's new trade releases, we are doing a whole mess of overprinting, but Max's registration is super clean. By overprinting one color smack on top of another, we can turn two colors into three, and it looks super cool. But it can be a difficult process that allows no room for error.

On Eunice's new hand-drawn "Thanks A Brunch" card, the overprinted third color outlines the images and is the color of the text. So, even the slightest shift in registration would not go unnoticed.

 Max is an exceptional printer, and they look amazing. Great Job!