On Press: In the Jungle

So much time and care goes into every letterpress job at Hello!Lucky and we want to share what goes on behind the scenes.  This is the first in an ongoing series of posts detailing the unique process that combines paper and ink to create a handcrafted keepsake sure to make... an impression (oh yes we said it!).  This wild three-color invitation was taken on as job printing for one of our clients.

Registration is the alignment of different inks when printing and the crop marks on each edge act as guides for keeping those colors in the right place.

A stack of sheets on the feed table

A polymer plate is freshly inked and ready to add the third color, black.

"In the Jungle" was printed by James, and this week he is sporting his forest green teamster apron. Sharp!

Hello!Lucky at Zac Posen

Last week we had the pleasure of attending Zac Posen's show at Fashion Week, for which we'd letterpress printed the invitations.  It was one of those can't-miss opportunities and our first time attending a runway show. It was pretty fabulous, we gotta say!

His collection was romantic and Victorian-inspired; the show was accompanied by the 5 Browns, playing Steinway grand pianos.

Mr. Posen looked smashing in a tux!

Here we are backstage!

Of course there were tons of celebs there -- here we are with the inimitable Miss J. of ANTM (with Natalia of Arieff Communications).