One of the things we take pride in most here at Hello!Lucky is our enthusiasm for working with talented artists and designers aside from our own. Combining forces with brilliant minds gives us a great pleasure, and there is no shortage of brilliant minds out there. As you saw this past holiday season, we paired up with 16 various artists around the world for our curated custom holiday collection, and it was quite a hit. Not only were we exposed to the extraordinary design skills of our favorite illustrators, but their designs were made available for our customers to enjoy. Since the holiday collection launched last year, we knew we were in the midst of some potential lifetime friends, one being the insanely gifted Susy Jack*. Her classic patterns and bold color palettes make up the perfect combination for a modern wedding invitation, and we're here to bring you just that! Six brand new, completely exclusive, letterpress and flat printed wedding invitations, save the dates, and day-of stationery, all for you!
Bohemian (above)
Meet Susy Jack*. A lover of textiles and paper, Susy's career took flight after her collection on Etsy made a splash in the design world. Now, you'll find her paper products and home accessories in stores all over the world. We asked Susy a few questions about her new wedding suite for Hello!Lucky:
What was your inspiration for this collection?
My inspiration for this collection was to bring my most-loved motifs from decorative arts into a fresh, inviting, welcoming and stylish new place. I grew up in a house full of vintage and antique items. I was surrounded by decorative objects and they were a huge influence on my own creativity. I thought that exploring the place where art and craftsmanship meet, and combining that with a modern approach to style, was a great starting point for a wedding collection.
What was your process like?
My process is actually very mental--I spend a lot of time thinking before I get down to work. Often I'll perceive what I want something to look like before it even hits paper. I don't do a whole lot of sketching outwardly but in my mind. I sketch all day and play with ideas. Usually my sketchbooks are more filled with words than drawings; when I sit down to work, I often have words in mind instead of images. I'll want something to evoke humor, or love, or happiness or a combination of emotions and ideas.
"Each suite is like a mini-collection, which I hope the bride will see as her very own."
"I love overlapping patterns, and the idea of using a different pattern for each piece in the suite is so much fun."
What usually sparks a design idea for you?
I'm an inspiration omnivore, which helps when you live in the middle of New York City. Usually an idea is sparked by browsing a flea market, museum or other place that's full of textural objects from bygone days but I also love the latest fashion and art. I try to get out and about and take in a lot of the real world: what people are wearing, what exhibits are happening. I love looking closely at something and figuring out what exactly it is that I like about it or what makes me interested in it. Then I start to work on my own new ideas. It's always amazing to see how looking closely, paying attention and being in the moment can make things come to life, creatively. It can be difficult to remember to stop and actually look more closely at something for a quiet, thoughtful moment, see it in all it's dimensions, experience it. I love doing that. It's always worth the time.
"It's always amazing to see how looking closely, paying attention and being in the moment can make things come to life, creatively."
To view the entire Susy Jack* collection and read more about her inspiration, click here!
Photos by Edyta Szyszlo